Analytics—The Key to Marketing Efficiency and Effectiveness.
Quality data analysis is an invaluable tool in the marketing process. Providing both true evaluation of market success and crucial information about how, when, and where to best market your products/services, the power of marketing analytics should be included in all marketing programs. Whether analyzing internal data or evaluating external trends, SAW Consulting can provide you with analytics support that unlocks the hidden messages in your data.
The listing below details some common forms of data analysis utilized by SAW Consulting. Clicking on the heading will provide a brief explaination of each and some typical marketing uses.
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- Cost-effectiveness Modeling
- Conjoint and Discrete Choice Modeling
- Multivariate Modeling
- Structural Equation Modeling
- Time Series Modeling
- Distribution Modeling
- Computer Assisted Qualitative Data Analysis (CAQDS)
