Solutions

Market Strategies

“If you can't describe your strategy in twenty minutes, simply and in plain language, you haven't got a plan. 'But,' people may say, 'I've got a complex strategy. It can't be reduced to a page.' That's nonsense. That's not a complex strategy. It's a complex thought about the strategy.”

—Larry Bossidy
(From ‘Execution: The Discipline of Getting Things Done’)

Market Strategy—Your Roadmap to Success.

Your strategic marketing plan should provide the roadmap for your organization's long-term direction. As such, your strategy should be understood and easily described by all levels within the organization. If your current strategy needs development or further refinement, SAW Consulting can assist in the creation of a strategic plan that drives your business and achieves results.

Working in close collaboration with our clients, SAW Consulting provides a number of services to support the development of your strategic marketing plan. Whether starting from scratch or filling in a few key components, we can provide the expertise to deliver results. A condensed outline of a strategic marketing plan is provided below with further detail on the services that we offer.

{ Place cursor over service for additional information }

Goal Setting
- Vision/Mission Statement
- Financial Summary
Situational Analysis
- Market Audit
- SWOT Analysis
- Portfolio Overview
- Key Assumptions
Strategy Development
- Marketing Objectives
- Marketing Strategies
Resourcing and Monitoring
- Resource Requirements
- Performance Metrics
- Process Review & Refinement

Your marketing vision / mission statement is a key component in effective communication of your strategic direction. We work with you at all levels to ensure this vision statement provides a clear and concise message that the organization can embrace and follow.

The financial summary provides an important starting point for defining key marketing performance metrics and business objectives. We provide a thorough analysis of this information, including recommendations and suggestions on segmenting of the financial data to support the tracking of your marketing strategy success.

The marketing strategy element, most often cut short, the situational analysis is crucial to establishing achievable and targeted strategies. Through our research and data analysis capabilities, we offer complete market review services. Typical components of the situational review might include: Segmentation studies, Life-cycle analysis, Internal and external trend analysis, Gap analysis, Ansoff matrix, Key success factors, Directional policy matrix, etc.

Using the details from a thorough market review, we work with you to establish marketing objectives that support existing company objectives. These objectives become the basis for strategy formation through the use of the marketing mix (or 4P) process.

With a completed marketing plan we assist you in the balancing of resources and assets to accomplish the marketing strategies. Additionally, we can recommend appropriate performance metrics and routine plan review schedules that will ensure the strategy remains focused on achieving the objectives and receives the attention that is required to make small course adjustments as necessary.

SAW Consulting brings a wealth of experience to each of our consulting, training, or coaching projects. Our mission is simple: To provide our customers with high-quality solutions, customized to meet their precise needs, and always grounded in effective and proven marketing practices.

Growth and profitability are key measures of your business' success. At SAW Consulting, we believe that all marketing activities should support and deliver against measurable goals. In structuring our efforts, focus on the value of the activity relative to your business goals is our primary concern.

Market Strategy—Your Roadmap to Success.