“If you can't describe your strategy in twenty minutes, simply and in plain language, you haven't got a plan. 'But,' people may say, 'I've got a complex strategy. It can't be reduced to a page.' That's nonsense. That's not a complex strategy. It's a complex thought about the strategy.”

—Larry Bossidy
(From ‘Execution: The Discipline of Getting Things Done’)

Market Strategy—Your Roadmap to Success.

Your strategic marketing plan should provide the roadmap for your organization's long-term direction. As such, your strategy should be understood and easily described by all levels within the organization. If your current strategy needs development or further refinement, SAW Consulting can assist in the creation of a strategic plan that drives your business and achieves results.

Working in close collaboration with our clients, SAW Consulting provides a number of services to support the development of your strategic marketing plan. Whether starting from scratch or filling in a few key components, we can provide the expertise to deliver results. A condensed outline of a strategic marketing plan is provided below with further detail on the services that we offer.

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  • Goal Setting
    • Vision/Mission Statement
    • Financial Summary
  • Situational Analysis
    • Market Audit
    • SWOT Analysis
    • Portfolio Overview
    • Key Assumptions
  • Strategy Development
    • Marketing Objectives
    • Marketing Strategies
  • Resourcing and Monitoring
    • Resource Requirements
    • Performance Metrics
    • Process Review & Refinement